At Bupp, we've collaborated extensively with pet food brands, particularly those in the subscription box market. One trend stands out: pet owners love benefits that go beyond their dog’s needs.
While discounts on dog food are nice, most customers rarely switch brands unless under duress (e.g., running out of food and resorting to a midnight trip to the local petrol station). Instead, they seek perks that add value to their own lives as dog owners. Think about it: a free coffee for their dog walk, a bottle of wine after their dog walk, or better still (maybe) someone to do their dog walk for them.
These human-focused benefits can create a sense of appreciation and loyalty that standard discounts can't match. Offering something for them, not just their pet, makes customers feel valued.
Why Personalised Benefits Matter
Beyond delighting your customers, these "beyond-their-dog" benefits provide valuable insights into customer preferences for instance, 'we know our customer has a Vizla called Pete but they also like running. We know this because they redeemed the fitness offer we ran'. This benefit redemption data allows pet food subscription services to craft highly personalised marketing strategies. By tailoring perks and messaging at key subscription milestones, you can increase engagement, build loyalty, and reduce churn.
Combat Churn and Maximise Lifetime Value
Preventing churn is far more cost-effective than acquiring new customers—especially as customer acquisition costs (CAC) continue to rise. Focusing on repeat revenue and maximising customer lifetime value (CLV) is the future of profitable growth.
That's where we come in. While we may not know how to make dog food, we do know how to increase customer lifetime values.
e in helping pet brands retain customers, increase loyalty, and unlock new revenue opportunities.
Ready to Elevate Your Subscription Service?
Discover how we can help your pet food business create loyal customers and drive repeat revenue. Contact us today to learn more.
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