I recently found myself at the Hyde Park Pub in Leeds (yes, I was older and less pierced than anyone else in sight). While ordering, the bar staff asked, "Got the Mixr app?" — Stonegate Group’s loyalty app. To her surprise I did. I scanned it, got an instant discount (think 'Clubcard price' for pubs), and now they have better data on me to keep me in the loop about future benefits. Good.
Loyalty in Hospitality: Over the years—pre, during, and post-Covid, we’ve worked across loyalty in hospitality, watching the evolution of:
✔️ POS Systems
✔️ Order & Pay Apps
✔️ CRM and data-driven strategies
✔️ Better benefits
But here’s what we’ve found: the tech alone isn’t enough.
The Secret Sauce?
The single biggest driver of loyalty success is site team support. Without buy-in from GMs and front-line teams, loyalty programs don’t fly. But when they do, the results can be transformational: Higher dwell time leading to 10%+ top-line revenue growth from existing customers returning more often.
Stonegate Group appear to be on it.
When it works, customers come back more often. Is your business using your existing data to accelerate the next visit?
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